Sanjay Bali

CEO & Director

Sanjay Bali as “Chief Executive officer” is an enterprising and accomplished business leader, evolves the strategic direction of the company and the product portfolio, he believes the key to success of the organization is in customer centric approach and employee engagement. He has over 25+ years of diverse experience in IT industry, a strategist, experienced leader in building and scaling business Initiatives and managing successful acquisitions.

Sanjay is also part of Aurionpro’s key Executive Management team and is responsible for the New business initiative globally and business in Government and Public sector. Prior to joining Aurionpro, Sanjay held various leadership positions with leading IT companies Trimax, Hewlett Packard, and Wipro.

SC Khoo

COO & Director

SC Khoo brings over 30 years’ experience in system implementation & maintenance. He started his career in semiconductor industry working as engineer responsible for commissioning and maintenance of high precision, fully automatic assembly machines with integration to ERP system. Subsequently, he moved on to information system implementation & support. He spearheaded a number of first-tier ERP system implementations & the supporting IT Infrastructures. Prior to forming SC Soft, SC Khoo worked as IT Director for 8 years at a public listed company in Singapore. He was responsible for the entire IT organization. He holds an MSc. in Electronics from Queens University of Belfast.

Dr Babak Ghaffari


Dr. Babak Ghaffari received his PhD in electrical engineering in 2010. From 2011 to 2015 he was involved in a couple of AFC projects in Middle East, such as a full implementation of a 8000 buses AFC project as well as 150 metro stations AFCS upgrade project. He joined SC Soft in 2015 as the CTO and led the company R&D department by then. His main responsibly was not only to develop the AFC system based on the latest technology but also meeting the future market trend, by covering all the required hardware and software components.

Heinrich Grillmayr

VP Sales & Marketing EMEA & Director

Heinrich Grillmayr began his career as a software engineer in 1989 after he graduated at JKU Kepler Technical University Linz – Austria in “Technical Mathematics”. At the beginning of his business-life, he developed software and drivers for banking system components - network communication and human interface. Until mid 1994, he managed projects in the Banking field, before he started the business unit “Self Service Systems for Banks – ATMs” from scratch at KEBA, forming it to KEBAs biggest business unit. In 2004, he moved with his family to China-Beijing for the start-up of KEBA China as General Manager KEBA China.

Nelson Julien

VP Sales & Marketing America and Canada

20 years of experience in aerospace as a delivery manager, project manager and information technology specialist. Over ten years of experience in people-centered, result oriented leadership and operations roles within a multi-site organization with operations across Canada, Mexico, the U.S. and Europe. Passionate about holistic, innovative technologies and equipped with vast business knowledge, he advised and guided his clients on the technology solutions adapted to their needs in order to maximize their growth and profitability.

Puneet Kale

Director Marketing

Puneet is specialized with Market research and business development and has worked with SC SOFT from its inception into Automatic Fare collection system. He is responsible for client and partner management and also looks into selection of major vendors for the company. He plays a supporting role in operations and project finance and plays a key role for new market development in SC SOFT. Prior to joining SC Soft, Puneet has worked with MNC’s and start-ups in the field of engineering, technology and market research. He holds an MSc. in Management of Technology from National University of Singapore (NUS). Puneet has received a bachelor’s degree in Production engineering and an MBA in Operations from, Mumbai University.